The "Pick Me Up Trend"
The "Pick Me Up Trend"
- Posted
- March 09, 2018
- Business Type
- All Businesses
An Occasion for Opportunity
Source: 2017 Technomic Food Away From Home Beverage Marketplace: Coffee Edition, May 2017
Hot Coffee
The “Pick-Me-Up” occasion is expectantly most prominent for hot coffee with 55% of occasions.
Source: 2017 Technomic Food Away From Home Beverage Marketplace: Coffee Edition, May 2017
Iced Coffee
Regular iced coffee is often purchased as a “Pick-Me-Up” occasion.
“What was the primary function of the traditional iced coffee beverage you purchased on your most recent trip?”
Source: 2017 Technomic Food Away From Home Beverage Marketplace: Coffee Edition, May 2017